PURE PURE stands for an ecological, modern, sustainable, pure – and of course GOTS-certified production – caps, hats, and children’s clothing. This German company combines fashion and environmental awareness with a desire for fresh design. They meet strict ecological and social standards from the production of raw materials to the conditions throughout the entire manufacturing process.
The collection is meant for children who enjoy nature, freely roaming through nature, enjoying the sun, and feeling the rain.
MERINO FLEECE CLASSIC HAT - storm blue
Regular price $32.00These super soft hats will keep your little ones warm and dry even on the coldest days of the year. Fleece wool can absorb a lot of liquid but it will keep the skin warm when wet, therefore, it provides optimal protection against wind and cold. The forehead and ears are nicely covered, and two ties prevent the hat from getting lost. Wool fleece is very comfortable, warm, and incredibly soft.
Color variation can occur as these hats are made from natural fiber. This is not the fault of the garment.
Made of 100% organic merino wool fleece and half lined with 97% organic cotton and 3% Elastane.
Made in Lithuania.
Sizing: We recommend measuring your child's head before selecting a size to ensure a proper fit. Pure-pure hats use the European/metric sizing standard that is based on head circumference. Please measure at the largest point above the eyebrows.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BALACLAVA - shadow rose
Regular price $47.00These bear-design balaclavas are crafted from 100% organic merino wool fleece, GOTS certified, providing exceptional softness and warmth. Designed to protect against cold and frost even on the chilliest days, the balaclava offers a snug, comfortable fit with its carefully placed seams that allow the neck section to rest gently against a child’s delicate skin.
Made in Lithuania from 100% Organic Merino Wool Fleece
Please note that color variations may occur due to the natural fibers used, which is not a defect of the garment.
Sizing:
We recommend measuring your child's head before selecting a size. Pure Pure hats and balaclavas follow the European metric sizing standard, based on head circumference. To ensure the right fit, measure at the widest point above the eyebrows.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BALACLAVA - dark denim
Regular price $47.00These bear-design balaclavas are crafted from 100% organic merino wool fleece, GOTS certified, providing exceptional softness and warmth. Designed to protect against cold and frost even on the chilliest days, the balaclava offers a snug, comfortable fit with its carefully placed seams that allow the neck section to rest gently against a child’s delicate skin.
Made in Lithuania from 100% Organic Merino Wool Fleece
Please note that color variations may occur due to the natural fibers used, which is not a defect of the garment.
Sizing:
We recommend measuring your child's head before selecting a size. Pure Pure hats and balaclavas follow the European metric sizing standard, based on head circumference. To ensure the right fit, measure at the widest point above the eyebrows.
The bear-design balaclavas are made of super soft fleece in 100% organic merino wool - GOTS certified. They provide ideal protection against cold and frost even on the coldest days of the year. They are very soft, warm, and comfortable. The cut and the two seams ensure an optimal fit so that the neck section can rest against the delicate children's skin.
100% organic merino wool fleece
Made in Lithuania.
Sizing: We recommend measuring your child's head before selecting a size to ensure a proper fit. Pure pure hats and balaclavas use the European/metric sizing standard that is based on head circumference. Please measure at the largest point above the eyebrows.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BALACLAVA - slate gray
Regular price $47.00These bear-design balaclavas are crafted from 100% organic merino wool fleece, GOTS certified, providing exceptional softness and warmth. Designed to protect against cold and frost even on the chilliest days, the balaclava offers a snug, comfortable fit with its carefully placed seams that allow the neck section to rest gently against a child’s delicate skin.
Made in Lithuania from 100% Organic Merino Wool Fleece
Please note that color variations may occur due to the natural fibers used, which is not a defect of the garment.
Sizing:
We recommend measuring your child's head before selecting a size. Pure Pure hats and balaclavas follow the European metric sizing standard, based on head circumference. To ensure the right fit, measure at the widest point above the eyebrows.
The bear-design balaclavas are made of super soft fleece in 100% organic merino wool - GOTS certified. They provide ideal protection against cold and frost even on the coldest days of the year. They are very soft, warm, and comfortable. The cut and the two seams ensure an optimal fit so that the neck section can rest against the delicate children's skin.
100% organic merino wool fleece
Made in Lithuania.
Sizing: We recommend measuring your child's head before selecting a size to ensure a proper fit. Pure pure hats and balaclavas use the European/metric sizing standard that is based on head circumference. Please measure at the largest point above the eyebrows.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
BABY MERINO FLEECE MITTENS - moonrock
Regular price $34.00These super soft mittens will keep your little ones' hands warm and dry even on the coldest days of the year. Wool can absorb a lot of liquid but it will keep the skin warm when wet. The mitten string stops them from getting lost, while the elastic around the wrists will keep them on little hands.
100% organic merino wool fleece - GOTS certified
Made in Lithuania.
Color variation can occur as these mittens are made from natural fiber. This is not the fault of the garment.
Sizing: Approximate measurements are:
| Size | Length |
| 1 | 4.5" |
| 2 | 5.0" |
| 3 | 5.5" |
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BANDANA SCARF - mocha
Regular price $25.00Super soft bandana neck warmer is practical and versatile, either as a bib or a scarf on the go. Merino wool fleece can absorb a lot of liquid but it will keep the skin warm when wet. Even on a snow day, your child will stay dry and warm. They are very soft, comfortable, and stretchy. The bandana has 2 snaps in the neck to accommodate a growing child.
Color variation can occur as these neck warmers are made from natural fiber. This is not a fault of the product.
100% organic Merino fleece wool lined with 100% striped Organic Cotton
Made in Lithuania.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BANDANA SCARF - storm blue
Regular price $25.00Super soft bandana neck warmer is practical and versatile, either as a bib or a scarf on the go. Merino wool fleece can absorb a lot of liquid but it will keep the skin warm when wet. Even on a snow day, your child will stay dry and warm. They are very soft, comfortable, and stretchy. The bandana has 2 snaps in the neck to accommodate a growing child.
Color variation can occur as these neck warmers are made from natural fiber. This is not a fault of the product.
100% organic Merino fleece wool lined with 100% striped Organic Cotton
Made in Lithuania.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.
MERINO FLEECE BANDANA SCARF - mauve
Regular price $25.00Super soft bandana neck warmer is practical and versatile, either as a bib or a scarf on the go. Merino wool fleece can absorb a lot of liquid but it will keep the skin warm when wet. Even on a snow day, your child will stay dry and warm. They are very soft, comfortable, and stretchy. The bandana has 2 snaps in the neck to accommodate a growing child.
Color variation can occur as these bandana warmers are made from natural fiber. This is not a fault of the product.
100% organic Merino fleece wool lined with 100% striped Organic Cotton
Made in Lithuania.
Merino wool is a product from nature. It contains lanolin thanks to which the wool is self-cleaning. Light dirt or bad odors can be removed easily by airing the product outside or by “pressing” the garment very carefully. You don’t need to wash your merino garments before using them for the first time.
If you need to wash them, we strongly recommend following the care instructions on the inner care label of your product.
Most of our products can be washed in the wool /delicate cycle of most washing machines. If the care label shows that your product only can be hand washed, please follow the hand washing instructions below:
Wool / delicate cycle:
• Use mild wool detergent or baby shampoo.
• Wool / delicate cycle with max. temperature of 30°C
• Please change the rotations of your washing machine to max. 400-500.
• Shake gently after washing, pull them in shape carefully and place it flat on a laundry rack (never use a tumble dryer).
Hand washing:
• Fill your sink with „cold“ water (about 25-30°C).
• Use mild wool detergent or baby shampoo.
• Put merino garment into the water, press the garment carefully for 2 minutes (do not rub it), and then take it out of the water.
• Rinse it carefully with fresh water at the same temperature (also 25°C–30°C), squeeze it out softly, pull it in shape and place it flat on a laundry rack (never use a tumble dryer).
Recommendation:
Put a towel on your laundry rack, place your wet article flat on the towel and let it dry there.
Wash your products once in a while with lanolin-replenishing soap.